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FORT COLLINS, Colo. – Colorado State University has partnered with Dyehard Fan Supply, the premier retail solutions provider for America’s top sporting events, venues and teams, as their official retail merchandise partner. Dyehard will manage and operate Colorado State’s in-venue, brick-and-mortar and e-commerce team shops. Today, the partners announced a joint initiative with The Brandr Group, to launch a broad-based name, image and likeness (NIL) merchandise program in support of Colorado State student-athletes. “Today is a very exciting day for all of us. Custom co-branded merchandise that includes those student-athletes who have chosen to participate is now available online at shop.csurams.com. We have been working really hard to introduce this new co-branded merchandise and I am very appreciative of all the work that has been done by Dyehard Fan Supply and The Brandr Group,” said Director of Athletics Joe Parker. “Dyehard Fan Supply joined our team in …Read more at CSURams.com