The Seattle NHL team unveiled its name Thursday morning, christening the Seattle Kraken as the 32nd franchise and revealing their new colors, logo and uniforms.
CEO Tod Leiweke helped make the announcement inside Climate Pledge Arena — which is in the process of being refurbished for the team’s debut in the 2021-22 season — in front of a host of construction workers. The team was set to raise a flag at the nearby Space Needle shortly after the announcement.
Leiweke said the Kraken name was the overwhelming favorite among fans, among more than 1,000 names submitted via surveys. The team’s online store was overloaded with traffic shortly after the announcement.
“It’s a very unique and unusual name in sports, because almost all sport franchises end with an ‘S,’” part-owner Andy Jassy told ESPN.…Read more at Field Level Media
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